Automic lifts Red Mountain Mining share purchase plan uptake

About this case study

Red Mountain Mining Limited (RMX) partnered with Automic to run a time-critical Share Purchase Plan aimed at lifting shareholder participation while the share price was at a historic low. By combining a dedicated professional services team, targeted outbound campaigns and cloud-based registry technology, Automic increased funds raised from $54,000 to more than $700,000, a 1,237% uplift, and delivered outstanding return on investment for the ASX-listed explorer.

Reasons to read

• See how rapid shareholder analysis and segmentation uncovered critical engagement gaps. 
• Learn how strategic messaging and systematic follow-up calls generated over 500,000 dollars of the total raised. 
• Discover how re-engaging previously inactive holders added 52,000 dollars, more than covering campaign costs. 
• Understand the metrics that proved a 50 percent rise in average daily inflows post-campaign.

Target audience

Board members, CEOs and executive teams. CFOs, Company secretaries, Governance professionals, Investor relations teams

Solution

Automic’s Professional Services team moved quickly, conducting a detailed shareholder analysis, designing targeted communications and executing disciplined follow-up procedures. This three-stage approach, supported by the inbound investor line and vote-tracking tools, maximised responsiveness and secured the essential funding Red Mountain needed to progress its critical minerals projects.